在當(dāng)今競爭激烈的商業(yè)世界中，企業(yè)文化已經(jīng)成為吸引人才、提高員工忠誠度以及塑造品牌形象的關(guān)鍵因素。一些成功的公司通過打造獨特而強大的企業(yè)文化，不僅實現(xiàn)了內(nèi)部凝聚力和團(tuán)隊合作精神更達(dá)到了產(chǎn)業(yè)風(fēng)向標(biāo)地位。

### 從“硬件”到“軟件”，探索企業(yè)文化之道

傳統(tǒng)上, 企業(yè)往往注重于發(fā)展產(chǎn)品技術(shù)、拓展市場份額等"硬性指標(biāo)", 然而如今越來越多領(lǐng)先者開始意識到所謂"軟性因素"——即企業(yè)文化對于一個組織長期發(fā)展至關(guān)重要。優(yōu)秀的企【1】務(wù)知曉：建立堅實可靠并具有活力與包容性質(zhì)量（core values）是取得持久成功最有效途徑。

#### 核心價值觀決定行動方向
卓越的核心價值觀能夠深刻影響員工行為模式，并使其根據(jù)共同目標(biāo)進(jìn)行努力。例如著名電子商務(wù)巨頭亞馬遜便將督促自身追求顧客至上視角納入日常運營理念；這樣一種思想滲透整個組織結(jié)構(gòu)，在每位雇員衷心信奉下變得生機(jī)勃勃起來。

- **溝通暢通**：設(shè)施開放交流環(huán)境，鼓勵所有層級間相互分享信息；

- **尊重多元**：肯定不同背景帶來新思路，并讓其參與制訂策略過程；

- **培養(yǎng)學(xué)習(xí)氛圍**：推崇失敗教義，“試錯”也被看做進(jìn)步必由階段。


#### 塑造彰顯特色
杰出公司還會借此機(jī)緣設(shè)計符合自家特點并突出顯示區(qū)別其他競賽伙伴之社群規(guī)則體系或底線?！疤O果”的前CEO史蒂夫·喬布斯曾公開表明：“我們只專注制作極致完美數(shù)碼產(chǎn)品?！?這項宗旨就像他們DNA般存在集體靈魂里面, 消費者正是基于該認(rèn)知情愿選擇購物其中。

### 引導(dǎo)產(chǎn)科轉(zhuǎn)型 刷新管理方式

隨著消費需求演進(jìn)和科技更新?lián)Q代速度加快，那些能跟時代接軌調(diào)整戰(zhàn)略眼光以應(yīng)對挑戰(zhàn)者都比較可能保持盈利增長態(tài)勢甜頭. 當(dāng)然除非改善外部服務(wù)條件同時還需要釐清內(nèi)在問題, 如何抵禦低效率操作方式？怎么解決老板與下屬分歧？

#### 高管示范擘籃鋪張藝術(shù)



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