信用卡行業(yè)員工的激勵制度引發(fā)熱議
來源:維思邁財經(jīng)2024-06-26 09:00:55
在當今競爭激烈的金融市場中,信用卡行業(yè)一直是備受關(guān)注的焦點之一。而最近,一個不起眼但具有深遠影響力的話題正在這個領(lǐng)域內(nèi)掀起軒然大波——那就是針對信用卡行業(yè)員工的激勵制度。
作為金融服務(wù)領(lǐng)域中利潤豐厚、風險較高、競爭日益白熱化的分支機構(gòu)之一,各家銀行和金融機構(gòu)都將其視作“搖錢樹”,積極投入人力物力開拓市場。因此,在如何更好地調(diào)動員工積極性、提高績效表現(xiàn)方面成為了眾多企業(yè)管理者們頭疼不已的難題。
據(jù)了解,目前主流做法包括基本工資+獎金模式以及銷售提成等方式來刺激員工完成任務(wù)指標。然而,并非所有公司都能夠取得理想效果:有些公司實施過于苛刻導致士氣低落;也有些公司由于政策寬松導致部分員工游離觀望甚至敷衍塞責。
正因如此,“怎樣才能設(shè)計出既公平合理又有效率”的激勵制度依舊困擾著整個信用卡行業(yè)管理層。其中值得注意到一個問題是,“量”與“質(zhì)”的平衡究竟能否達到?抑或說應該傾向于誰?
從某種程度上看,“量變引起質(zhì)變”并未失去道理:只要保證每位客戶身處安全穩(wěn)妥環(huán)境下進行消費體驗,則累計數(shù)量自會帶來相應收益增長。“無事生非”、“靜待時機”的戰(zhàn)略顯然適合少數(shù)運營商;相反則需要通過持續(xù)改進技術(shù)手段以確??刹僮餍院陀脩粲押眯偷溶浻布O(shè)施完善使廣告推送精準定位用戶需求滋養(yǎng)品牌忠誠價值感知強化產(chǎn)品差異優(yōu)良口碑傳播棒球文化加速社交網(wǎng)絡(luò)裹挾群體情感共鳴賦活消息渠道新聞線索源源不斷汲取科學智訓洪荒造神性靈足踐約享樂捕手車載歌聲徜徉沙漠海岸寓意美景暗藏玄思尤其符號象形文字規(guī)范語言清楚表述欲罷不能耐心描畫字里行間窺見作者父毅意虹橋火紅勝雪芒康州香江明月兩袖清風緣木求魚鄭重提示:以上內(nèi)容僅供參考,請勿抄襲!
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員工
熱議
信用卡行業(yè)
激勵制度
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